Creativity is more than just a hobby; it is a means of self-expression, a source of inspiration, and a way to create things of real value. Millions of people worldwide are passionate about crafts, drawing, jewelry making, floristry, or interior decorating—and for each of them, having a store where they can find everything needed to bring their ideas to life is essential. In North America, that place is Michaels—the largest arts and crafts retail chain, known for its vast assortment, private brands, and unique services.
Under one roof, you can find everything from materials for scrapbooking, knitting, and painting to ready-made solutions for home decor and festive occasions. Michaels has become more than just a marketplace—it is an entire ecosystem for "maker" enthusiasts: customers gain access not only to products but also to workshops, collaborations with renowned designers, and exclusive collections. This has long cemented the brand's status as an industry leader, and it continues to evolve, offering customers ever-new possibilities.
About the Store
From a single converted Ben Franklin store in Dallas, Texas, Michaels has crafted its position as North America's premier arts and crafts retailer. Founder Michael Dupey's 1973 decision to specialize ignited a creative revolution, building a niche shop into an industry-leading chain.
By the mid-1980s, the company had gone public and began actively expanding by acquiring competitors such as Leewards Creative Crafts and Aaron Brothers.
Today, Michaels is managed by the holding company The Michaels Companies, established in 2014, with its headquarters in Irving, Texas, and a total of over 1,300 stores across the U.S. and Canada. The company caters to a wide range of customers—from hobbyists to professional artisans.
An interesting fact: In 2025, Michaels acquired the intellectual property and private brands of shuttered competitor Joann Fabric Stores, including the popular Big Twist yarn, and plans to reintroduce these products to the market—expanding the fabric and crafts category by over 600 SKUs.
Core Advantages
- Product Assortment: Michaels offers products for arts and crafts, scrapbooking, floral design, décor, framing, painting, and jewelry making. It also develops its own brands, including Recollections, Studio Décor, Bead Landing, Creatology, and Ashland.
- Services and Additional Offerings:
- Custom framing—frame production and assembly through Artistree
- Community classroom—in-person and online workshops—over 20,000 classes per year and more than 400,000 participants to date
- Partnerships with well-known creative personalities—collections such as Martha Stewart Crafts and Duff Goldman—collaborations with HGTV hosts and more
- Post-competitor closures expansion: Michaels has expanded its party supplies assortment, adding over 500 new items (including more than 300 balloon designs), while also strengthening its offerings in the fabric and "maker" categories.
Promotions on the Official Website
The Michaels website frequently features various promotions, including:
- MakerPlace sale—discounts on a wide range of creative products as part of the MakerPlace initiative
- Seasonal sales—discounts tied to holidays and seasonal themes (e.g., autumn, Christmas)—regularly available in corresponding sections
- Special campaigns—for example, sales on party supplies following competitor closures or discounts on fabrics and yarn
- Exclusive product sales—for instance, collections by Martha Stewart and Duff Goldman may be offered at reduced prices during promotional periods
How to Apply a Michaels Promo Code
- Go to Michaels.com.
- Proceed to your cart or the checkout page.
- Below the list of items, find the field for entering a promo code (often labeled Promo Code, Discount Code, or Coupon).
- Enter the promo code and click Apply—the discount will be calculated automatically.
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Conclusion
Michaels continues to hold a leading position among arts and crafts retailers thanks to its extensive product range, active development of private brands, unique services (such as workshops and custom framing), and strategic acquisitions (Joann, A.C. Moore, etc.), which help attract new customers and strengthen key category offerings. Regular promotions and the ease of using promo codes make Michaels an affordable and reliable platform for customers passionate about creativity.
